How to increase the odds of building a Unicorn in b2b SaaS
Love this, Oji! As always so much wisdom. Question - How might you classify companies like Calm, Headspace using this?
First as consumer, not work tools. As a result they are not really in this taxonomy. But my guess would be Low - Medium intensity and Niche.
Makes sense. They are definitely more B2B2C than B2B in their Enterprise offerings too
Love this, Oji! As always so much wisdom. Question - How might you classify companies like Calm, Headspace using this?
First as consumer, not work tools. As a result they are not really in this taxonomy. But my guess would be Low - Medium intensity and Niche.
Makes sense. They are definitely more B2B2C than B2B in their Enterprise offerings too